A woman’s P.U.R.S.E should make her feel empowered and financially prepared.

Girl! What’s In Your P.U.R.S.E?

1 on 1 Personal Finance Coaching

Every woman’s PURSE “finances” is different – that’s how it’s supposed to be! As a result, you deserve customized financial tips, strategies and solutions to help complete your financial goals. One-on-One consulting will help fast track your progress. Through our guidance and support, you will gain a clear understanding of where you are “financially” and equipped with the resources to complete your financial goals.


I’m Latrice

As a woman, being a superwoman is part of your DNA! You are a daughter, mother, wife, sister, aunt, co-worker, friend, and boss. You wear many hats and wear them well! Taking on financial stress alone is not necessary. That’s why I’m here to help coach you through it!


What I Offer

Group Coaching

We make learning about finance FUN and RELATABLE – all in the name of sisterhood! Women nationwide, gather 2 – 3 times a month to learn and grow financially together while holding each other accountable towards completing individual goals. As a whole, we strategize on how to MAKE MONEY, GROW OUR MONEY and MAKE OUR MONEY WORK FOR US!

1-1 Consultations

Being a part of a community of forward-thinking women is great motivation and support.  However, we are also here to provide you with one-on-one support toward achieving those financial goals that are important to you – at this stage in your life!  Hiring a financial professional with qualified training, unique experience, and expertise can help streamline that process and fast track you towards financial success.  As your coach, we can help you increase your chances of meeting and exceeding your financial goals.


Investing in enhancing your financial knowledge, pays the best interest!  Knowledge is POWER!  Our mission is to equip you with the knowledge to make confident financial decisions that will help you complete your financial goals. Our online community, YouTube Channel, workshops, events, and training provides various methods for you to complete your goals.

What people are saying


The Inner Circle

Latrice’s Inner Circle is a constant source of extremely valuable information that is presented in a fun but easy to understand way! She brings enthusiasm to something that I considered overwhelming and boring and somehow makes taking a good hard look at my finances entertaining and rewarding. If you’re on the fence about joining the inner circle, you won’t regret it!

Arika Bourbina

CEO, Water Street Marketing, Inc

If you didn’t already know, Latrice is the truth, an amazing financial coach, and a blessing!

Tiffany Patterson

Founder, Tiffany Michelle & Co.

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1 on 1 Consulations

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How It Works

Step 1- Decision!

You have to DECIDE!  Everything starts with a decision. You must make a conscious decision that you want your finances to evolve.  Whether it’s budgeting, saving, paying off debt, investing or any combination of the four – nothing will change until you decide you want it to!

Step 2- Discipline!

Any goal worth attaining will require some level of discipline.  However, knowing your level of discipline will increase your chances of completing your financial goals.  For example, if you lack discipline is in saving money – that’s okay! Setup up accounts and subscribe to programs that automatically save money for you.

Step 3- Determination!

Determination happens when you reach down within yourself to complete your goals!  Whenever you try to do better, obstacles will come knocking at your door to throw you off track.  Your determination to evolve your financial position must overpower the obstacles that are sure to come!

Step 4- Dedication

Lastly, dedication is staying the course until the end.  Commit to carrying out your goals. There will be challenges and setbacks (that’s life); just dust yourself off, try again, and again and again – just DON’T QUIT!

Finances Made Easy

"Every woman's purse should contain her Purpose, Passion, and Plan that is Unique to her aspirations, Reliant upon a Solid foundation that will Evolve her into greatness!

Latrice S. Goodwine, MBA


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